Sapure' is born from the story of a family from southern Italy, who for generations has had two great passions: the land and the kitchen.

an italian


The tenacity and enthusiasm of Salvatore Iovino have involved the whole family in this adventure, and today he tells the story with great excitement. After graduating in economics, my sister Titti and I, with the enthusiasm and recklessness of youth, started our own company where we express our shared passion for nature and healthy food. We drew on our family’s experience in the food preservation field and our mother Donna Pina’s culinary skills. She is now in charge of raw material control and production processes. She is the creator of the pesto and sauce recipes. We studied, we traveled, but we returned to our land, a territory of light and shadow, filled with contradictions and difficulties, but also with the wisdom of the farmers that bears good fruit.” We started from our family villa, surrounded by orange groves in the countryside of Pagani, where in spring the scent of orange blossoms fills the streets and alleys. This place holds our memories. The Sunday lunch with Nonna Maria’s ragù, whose preparation was a sacred ritual, always made with San Marzano tomatoes from our own garden. So we set out to find those who, like us, believe that good fruit can be achieved by applying the cultivation methods of our grandparents. We found them, our farmers: Francesco ‘Uncle Mimi,’ old Alfonso, people who never stopped loving their land. All of this has allowed us to obtain delicacies that deserve to be tasted. All of this has allowed us to obtain delicacies that deserve to be tasted.



We believe that genuine food is still possible.

The idea of preserving tomatoes was born out of a passion for good cuisine, and we did everything manually, selecting firm and ripe tomatoes, just as it was done for bottling tomatoes in the families of the Sarno-Nocera agricultural region in August.

Until a few years ago, it was a traditional celebration that repeated itself in the homes of the region, strictly after the second of August, the feast of Saint Alphonsus, a period when the tomato takes on its ruby red color and reaches the peak of its sweetness.

So, with great passion, we also preserve the finest tomatoes from our region: the San Marzano D.O.P, the pride of our Sarno-Nocera agricultural region, known worldwide as the flagship product of our territory and the perfect peeled tomato for Sunday ragù. We choose the best Piennolo del Vesuvio tomatoes, also D.O.P, with their explosive flavors. We select the finest Corbarino cherry tomatoes, cultivated on the slopes of the Lattari Mountains, framing the towns of the Amalfi and Sorrento coastlines. And finally, the yellow tomato known as “pummarulella e mazzo,” which has a sweet taste and firm pulp. Its seed has been protected and preserved for years by the Camaldolese monks of Nola.

Sapurè is a young company, just like its founders, but it is already present in ten foreign countries and highly appreciated by gourmet chefs and pizza makers. We transform our products using traditional methods while also employing c

We transform our products using traditional methods, while also utilizing state-of-the-art 4.0 equipment for controlling preservation processes and ensuring food safety. Our business model is based on balanced and courteous growth, driven by ethics, dignity, and moral values.

Today, more than ever, we need environmental, economic, and moral sustainability to prepare for a better future.
Our belief: We love and respect the land, cultivating it with care and not daring to do more than what is necessary and natural, embracing its fruits as precious gifts.